Clik here to view.
April Fools Day: An Innocent Joke or an Opportunistic Marketing Communication...
Once a year the public have become accustomed to an inundation of bogus stories circulating through popular press outlets. April Fool’s Day offers an opportunity for journalists to distribute wacky and...
View ArticleClik here to view.
Branding the British Royal Family
A couple weeks ago I reported on the annual “Win-Win-Branding at the Oscars,” where stars’ images benefit from wearing the most beautiful (and expensive) dresses on the market, and designers can cash...
View ArticleMaking Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...
View ArticleClik here to view.
“Windokia” or “Nokrosoft”? Neither.
One of the biggest (and probably the saddest) technology news recently was about the deal between Microsoft and Nokia, with the former company acquired the “Asha” and “Lumia” device name brand...
View Article
